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Digital Marketing Marketing Strategy

Marketing Your Business in the Days of Remote Work

It’s been a wild ride for the entire world these days. While it remains to be proven, I believe that humanity has never before experienced such major global shifts so quickly. It’s 2021 and it seems like EVERYTHING has changed. The way our economy works, the way we do business, the way we work, the way we see our families, the way we entertain ourselves, and the way we live our lives day to day. That means the way we do marketing in these days of remote work has shifted too.

If you’re like most business owners, you’ve been doing your best to pivot your business as gracefully as possible while juggling your usual priorities like maintaining a high level of customer service, keeping and acquiring new clients, and delivering what your business promises every day. And I’m certain that it hasn’t all been pretty or perfect for you. We know because we’re living it too.

That’s why the best gift we have to offer you is a little advice on small changes you can make to your marketing for 2021 without adding too many extra tasks to your plate.

1. Make your presence known on the internet with regular blogging.

If you haven’t started blogging, either for yourself or your business, now is the time! Your customers and potential customers are spending a lot of their time online. Your virtual presence and activity have never mattered, and probably never will matter, as much as they do now.

Overwhelming? It doesn’t have to be. Simply start by answering the most common questions you and your team encounter from your customers every day. Then get it out there using your website, social media, and emails. This will give you the opportunity to put your business, services, and products in front of people in new ways.

2. Ensure that your brand’s messaging is accessible, clear, and positive.

Brand image, reputation, and perception are extremely important to any business. That’s why you must clearly communicate what you do, what problems you solve, how you do it, and why you do it to your customers online. You should be sincere and positive. Nothing will turn away customers faster than an obvious attempt to take advantage of their negative circumstances. They’ve got problems and you have solutions; it’s a win-win for everyone!

3. Your everyday content doesn’t have to ask for the sale.

No one likes to be “sold” something, but we all need to buy products and services every day. So, how do we balance that? Your social media platforms and blogs can communicate a whole lot about you and your product or service. Your content can demonstrate to customers how they can use your products or services to solve a problem they might be encountering or to address a need they might have. Get creative. Your prospective clients will connect with your personality and attitude just as much as with the solutions you offer.

4. Invest in the best digital tools.

Part of marketing your business effectively is making sure your team has exactly what they need to do their jobs well. Online collaboration and workflows can become overwhelming without the proper planning and resources in place. Make sure you have the right project management and communication tools to manage your remote work. This way, everyone on your team will have access to the data and resources they need to market your business online.

Part of equipping your team is also ensuring they have the proper tools for communication. Good communication with your customers is key to your marketing efforts. It’s best to invest in online communication tools that make your marketing clear and your customer service easier to manage. Clients expect fast responses even when you’re remote, so this is certainly something you need to take seriously.

5. Consider working with a professional marketing team to pull your brand and your marketing together.

Of course, there is no need to struggle with your marketing on your own.

Stone City Digital works with businesses to help them make the best use of digital media. We can help you market your business online and increase your digital visibility using the latest tools and strategies.

Get in touch with us today to get started!

Categories
Content Marketing Marketing Strategy SEO Website Design and Development

Your Website: The Key to Recruiting Top Talent?

When it comes to recruiting top talent, is your website working for you? Is it doing all it can? 

By now most companies know their website is key to attracting and connecting with their perfect clients. 

But this is 2021. 

Your website has the potential to proactively attract, create and keep clients, communicate your corporate culture, AND attract and recruit talent to your business. That’s right. In today’s global digital economy, qualified and enthusiastic talent are screening you through your website. 

So, how are you ranking in that area? Is your website attracting those brilliant minds of the future, or do they pass you over and keep looking?

Don’t worry, it’s not all doom and gloom. The best time to make a change is now and we’ve provided a few key steps you can take to start leveraging your website to attract the best talent and the best employees now!

Mobile-Friendly Website vs. Unique Mobile Experience

If your website is mobile-friendly, you’re on the right track. But the mobile experience is a different story. Your website must be optimized for the mobile experience to measure up and work for you in attracting great talent as well as great clients.

According to Google, there are 27.8 billion more search queries performed on mobile than on desktop. No, this isn’t an SEO-focused blog, but this one stat alone suggests that you as a business should be thinking about mobile-first.

When a visitor makes their way to your website on their mobile, think about these elements of the user experience: Does it load quickly? Are they able to find what they need quickly? If you’re inviting them to take some action, is it simple and fast enough to warrant their follow through?

If you’re thinking that your website should be more about your potential clients, sure, it could be. But in 2019 Glassdoor reported that 58% of job seekers use their mobile devices to search for jobs.  Convinced yet?

Your Careers Webpage and Hiring Process

If you have one, great! Now get that button onto the front page of your website in an easy to find location, and create a small primer section that will attract a click to learn more on your careers page.

This is where you make the case that working for your company is the right career move for them.  Like a perfect client, prospective employees are screening you for a sense of what it would be like to work with you and your team.

In addition to the basics (benefits, executive bios, corporate values and mission, company history), offer links to your blog and social media pages, and consider adding video. This could be anything from a virtual tour of the office, or interviews with existing employees about their experience working for the company to really give people a feel for your company culture.

Be as real and open as possible. You want to attract the right employees. Presenting a façade will only disappoint you and the candidates when they get to their interviews, wasting valuable time and energy for everyone.

Your Online Application

Don’t forget mobile friendly and mobile experience are key to this process. Your online application form should be simple, fast loading, and easy to fill out. There’s no need to sacrifice function for simplicity. Use a form that will allow your candidates to upload a cover letter and full resume. So many companies don’t and that’s a missed opportunity.

A cover letter invites your applicant to demonstrate who they are and their unique value to you, their prospective employer.

Not to mention, an online form can give valuable clues about their attention to detail, communication skills, and their overall passion for your industry, business, and product or service.

The Rest of Your Website and Digital Visibility

Your website provides a great first opportunity to gather interesting information from your candidates. But it also tells your candidates a lot about what you do, how you do it, and what separates you from other potential employers.

As you carefully craft your messaging throughout your website, newsletters, blogs, and social media profiles, be sure to include subscribe buttons and social links that bring candidates and your perfect clients to your content. Then, create thoughtful and relevant content regularly across every digital channel you can.

The message you’re sending should drive home the idea that you and your company will provide the most attractive and relevant career opportunity for your candidate. Even when the content you’re putting out on each channel is not directly aimed at your candidates, they will convey these messages when they are relevant to your perfect clients.

Just think about what motivates employees to seek a career change: negative work environments, need for growth, and an opportunity to realize one’s career aspirations. When your website and digital spaces are answering the true questions and needs of prospective clients and employees, you will undoubtedly attract more of the perfect applicants when you post your jobs on social media and job boards.

Of course, we’d love to help you get the most out of your website and digital spaces! It starts with a conversation. Call us today at 613.331.3252.

Categories
Digital Marketing

Is Going Digital Driving You Crazy?

Are you struggling to get your business online? 

You know you need to be online because all the experts say so!

Figuring out which digital route to go with your business can be overwhelming—but it doesn’t have to be. 

Stay tuned as we outline various marketing strategies to get your business online and reach your ideal customers and clients.