It’s been a wild ride for the entire world these days. While it remains to be proven, I believe that humanity has never before experienced such major global shifts so quickly. It’s 2021 and it seems like EVERYTHING has changed. The way our economy works, the way we do business, the way we work, the way we see our families, the way we entertain ourselves, and the way we live our lives day to day. That means the way we do marketing in these days of remote work has shifted too.
If you’re like most business owners, you’ve been doing your best to pivot your business as gracefully as possible while juggling your usual priorities like maintaining a high level of customer service, keeping and acquiring new clients, and delivering what your business promises every day. And I’m certain that it hasn’t all been pretty or perfect for you. We know because we’re living it too.
That’s why the best gift we have to offer you is a little advice on small changes you can make to your marketing for 2021 without adding too many extra tasks to your plate.
1. Make your presence known on the internet with regular blogging.
If you haven’t started blogging, either for yourself or your business, now is the time! Your customers and potential customers are spending a lot of their time online. Your virtual presence and activity have never mattered, and probably never will matter, as much as they do now.
Overwhelming? It doesn’t have to be. Simply start by answering the most common questions you and your team encounter from your customers every day. Then get it out there using your website, social media, and emails. This will give you the opportunity to put your business, services, and products in front of people in new ways.
2. Ensure that your brand’s messaging is accessible, clear, and positive.
Brand image, reputation, and perception are extremely important to any business. That’s why you must clearly communicate what you do, what problems you solve, how you do it, and why you do it to your customers online. You should be sincere and positive. Nothing will turn away customers faster than an obvious attempt to take advantage of their negative circumstances. They’ve got problems and you have solutions; it’s a win-win for everyone!
3. Your everyday content doesn’t have to ask for the sale.
No one likes to be “sold” something, but we all need to buy products and services every day. So, how do we balance that? Your social media platforms and blogs can communicate a whole lot about you and your product or service. Your content can demonstrate to customers how they can use your products or services to solve a problem they might be encountering or to address a need they might have. Get creative. Your prospective clients will connect with your personality and attitude just as much as with the solutions you offer.
4. Invest in the best digital tools.
Part of marketing your business effectively is making sure your team has exactly what they need to do their jobs well. Online collaboration and workflows can become overwhelming without the proper planning and resources in place. Make sure you have the right project management and communication tools to manage your remote work. This way, everyone on your team will have access to the data and resources they need to market your business online.
Part of equipping your team is also ensuring they have the proper tools for communication. Good communication with your customers is key to your marketing efforts. It’s best to invest in online communication tools that make your marketing clear and your customer service easier to manage. Clients expect fast responses even when you’re remote, so this is certainly something you need to take seriously.
5. Consider working with a professional marketing team to pull your brand and your marketing together.
Of course, there is no need to struggle with your marketing on your own.
Stone City Digital works with businesses to help them make the best use of digital media. We can help you market your business online and increase your digital visibility using the latest tools and strategies.
Get in touch with us today to get started!