You’re an expert in your business.
You know your business or product better than anyone and you know the value you bring to your clients.
But have you written that information down and used it consistently? Have you clearly stated your value proposition in digital spaces such as your website and your Facebook page?
Your value proposition is ultimately a brief explanation to clients and customers as to why they should purchase from you or hire you instead of someone else. Essentially, your value proposition is an outline of what makes you unique.
For example, our unique value proposition at Stone City Digital Inc. is that, “We build and implement digital marketing strategies while educating, engaging and empowering our clients to participate fully in their digital marketing strategy through their entire business lifecycle.” Our purpose at Stone City Digital Inc. is to teach businesses to fish rather than to sell them fish.
Now, consider your own business:
- What is it that your business does?
- How does it make your clients’ lives better?
- How do you do it?
- How does your competition do it?
- Why are you the best choice above all other competitors?
Spend a little time with these questions if you haven’t already, and write down your answers. Writing this information down is key to focusing your business’ purpose and offerings. Attempt to combine your answers into a nice and tidy little statement in one or two sentences (or even less).
If you’re finding that you are having a little trouble composing your unique value proposition, check out Strategyzer’s explanation here: