Digital Marketing Life

Calm the digital marketing noise.

There are thousands of DIY guides, opinions, tactics, and industry perspectives on how to solve your unique business challenges. Our goal with this blog is to help you make sense of it all.

Bridge the gap between your specific business challenge and how digital might just help you solve it. Search by the business challenge you’re trying to solve or by marketing topic. You’ll find marketing advice for your business that has been tested and proven to succeed over time.

Tips and tactics explained.
Our favourite tools reviewed.

Grab a coffee and enjoy!

How To Plan Your Marketing For 2023 Now!
If you've been avoiding taking the time to plan your marketing for 2023, then this is your sign. It's time to take the plunge. Studies have shown that businesses that plan their marketing strategies in advance are more likely to achieve greater success than those that do not. By taking the time to plan your marketing strategy for 2023 now, you can set yourself up for success in the coming years. 1: Identify Your Goals As you begin planning...
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Holiday Greetings Posts: Why They’re Important For Social Media Marketing
Holiday greetings just feel different, it's not just New Year's or Valentine's Day anymore, each holiday has its own significance in the calendar. The holiday season is a time of great celebration for family and friends. But it's also the time to remember those who have helped us in our lives and to show our appreciation with social media posts. Creating holiday posts has become a necessity for almost every business. With the increasing popularity of social...
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Why is UI UX Design important?
UI/UX is a web design style that emphasizes both the user interface and the user experience of a website or product. In other words, it's about how something looks and feels when someone interacts with it—two factors that may make or break your site's success.
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Mental Health and Remote Work
The Impact of Pivoting to Work from Home on Mental Health For many people, the shift to working remotely has required us to re-think how we take care of our mental health. The usual self-care and self-compassionate practices we’ve relied on in the past need to be adjusted to support our well-being in this new situation we find ourselves in. If you haven’t yet developed any mental wellness strategies to take care of yourself while working remotely,...
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Is Marketing for Your MSP a Waste of Time?
If you’re reading this now, chances are you’re asking yourself this same question, is marketing for my Managed Service Provider a waste of time? The answer is yes AND no. Confused yet? Don’t worry, by the end of all of this, you will understand what I mean. With remote work here to stay, MSPs are facing one of the biggest opportunities for growth in the history of the industry. So how can you be a part of this growth? Well first, it’s important that you not forget that growing your MSP takes...
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Connect to Your Perfect Client
More than just a LinkedIn request or a potential client you met during a networking event, connecting to your perfect client is a nuanced process. This relationship is high-trust and one that takes time and effort. See how you can connect to your perfect client today.
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What Is SEO and Why Is It So Important?
SEO is important for leveraging your website’s online presence effectively in today’s digital world. That’s why we’re sharing how SEO works and why it’s important.
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Marketing Your Business in the Days of Remote Work
It's 2021 and everything has changed. That’s why the best gift we have to offer you is a little advice on small changes you can make to your marketing for 2021 without adding too many extra tasks to your plate.
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Your Website: The Key to Recruiting Top Talent?
It used to be that your website could pass as an online resume for prospective clients. But this is 2021. Today, your website has the potential to proactively attract, create and keep clients, communicate your corporate culture, and attract and recruit talent to your business.
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5 Things I’ve Learned While Marketing for Startups
I have been a part of many startups including a production company, a real estate website, and a tech company innovating a new type of battery. In that time, I have seen patterns emerge that lead to success and I have seen the red flags of failure over and over again.
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Digital Marketing Tactics vs. Strategy
The next time you consider an advertising opportunity, ask yourself, "Is this tactic going to bring me my perfect client and get them into my buying cycle so I can nurture my relationship with them? "
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Know Your Business, Know Your Value
You know your business better than anyone. But have you written that information down?
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Is Going Digital Driving You Crazy?
Figuring out which digital route to go with your business can be overwhelming—but it doesn't have to be.
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