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How Digital Marketing is Changing Business

Although you may not realize it, you are experiencing how digital marketing can change your business everyday. Just look around. How many marketing emails arrive in your inbox, social media ads are seen on your profiles daily, digital billboard displays, blogs and other online content are all examples of digital marketing.

What is Digital Marketing and How Can My Business Leverage it?

To over simplify it, digital marketing is an ever evolving online presence that involves providing quality, useful information to consumers or B2B.

Take this blog for instance. We are writing it to provide our readers with information about what digital marketing is and how it can be used to change business, increase sales and connect with customers.

using flexible strategies digital marketing is changing business

What’s in it for you as a business you ask? Well, think about it. You are searching online using google search or one of the other search engines and type in “how can digital marketing help my business?”. The search engine then searches for any content that matches your criteria, and ranks them according to relevance to your search. And, BOOM! There we are, looking like the experts that we are, all because we wrote a blog about how digital marketing is changing business!

Is It Really That Easy?

Unfortunately, no it isn’t. There is a lot of behind the scenes work that goes into ranking for search engines, but the benefits of digital marketing and how it can change your business is worth the effort.

Can Digital Marketing Really Impact My Business that Much?

Digital marketing has revolutionized the way businesses connect with their perfect target audience, promote their products or services, and drive growth. By leveraging the power of digital channels, businesses can adapt to evolving consumer behavior, stay relevant in the digital age, and unlock new opportunities for success.

Here are some key ways that digital marketing is changing business:

computer screen showing digital marketing statistics
  1. Increased Reach: Digital marketing helps businesses to reach a global audience easily, which can mean increased visibility and sales. With the internet and various online platforms, businesses can connect with potential customers from different geographic locations, expanding their reach beyond physical boundaries.
  2. Targeted Advertising: Unlike traditional marketing methods, digital marketing enables businesses to target specific demographics, interests, and behaviors of

their target audience. This targeted approach helps in delivering personalized and relevant messages to potential customers, increasing the chances of conversion. It can also save you significant advertising costs because it is directed to the right audience at the right time.

3. Cost-Effective: Digital marketing is often a more cost-effective solution compared to traditional marketing methods. Online advertising channels, such as social media, search engine marketing, and email marketing, typically have lower costs and can be optimized for maximum return on investment (ROI). Additionally, some of these channels offer free options, making them perfect for start ups or those on a tight budget.

4. Data-Driven Decision Making: Digital marketing provides businesses with valuable data and insights about customer behavior, preferences, and engagement. Through analytics tools, such as Google Analytics, businesses can gather information about website traffic, conversion rates, customer demographics, and more. This data can be used to make informed decisions, optimize marketing campaigns, and improve overall business strategies. You can’t get this with traditional marketing because it is “blanket advertising” solution designed to reach the masses. It isn’t designed to track conversion, or determine what was effective and what wasn’t.

5. Improved Customer Engagement: Digital marketing provides multiple channels for businesses to engage and interact with their customers. Social media platforms, email marketing, live chats, and online communities allow businesses to have real-time conversations with their target audience. This helps in building relationships, addressing customer concerns, and fostering customer loyalty. Today’s consumers aren’t interested in a sales pitch. They are all about building relationships with real and authentic businesses. Customer interaction is one way digital marketing is changing business.

6. Enhanced Brand Awareness: With the sheer magnitude of digital channels, businesses can significantly increase their brand visibility just by building an online presence. By creating compelling content, utilizing search engine optimization (SEO) techniques, and leveraging social media platforms, businesses can improve and increase brand awareness.

7. Flexible Marketing Strategies: Digital marketing offers flexibility in implementing marketing strategies. Unlike traditional marketing methods, digital marketing allows businesses to quickly adapt and modify campaigns based on real-time feedback and data. This enables businesses to respond quickly to competitor activity, changes in the marketplace and consumer preferences..

8. Integration with Offline Channels: Just because digital marketing can change your business, doesn’t mean you should abandon traditional marketing completely. Using Digital and Traditional marketing together can provide your business with seamless integration to create a cohesive customer experience. For example, businesses can drive customers from online platforms to physical stores using location-based targeting or utilize QR codes in their traditional marketing to bridge the gap between digital and physical marketing efforts.

Looking for more tips to help grow your business in this digital age? Read our blog, Know Your Business, Know Your Value.

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Holiday Greetings Posts: Why They’re Important For Social Media Marketing

Holiday greetings just feel different, it’s not just New Year’s or Valentine’s Day anymore, each holiday has its own significance in the calendar. The holiday season is a time of great celebration for family and friends. But it’s also the time to remember those who have helped us in our lives and to show our appreciation with social media posts.

Creating holiday posts has become a necessity for almost every business. With the increasing popularity of social media marketing, including personalized messages in your holiday postings will help you take advantage of the holiday spirit and increase  your brand exposure and boost engagement on those fun personalized holiday posts.

If you have been thinking about why your business should post messages on social media, you’re in luck.

Here are the 3 Reasons Why Holiday Posts Are Important In Social Media Marketing:

activities for holiday

1.) Opportunity to Connect with Clients Online

Social media is a great way to connect with your audience, and it’s no secret that many businesses have started using social media as a primary marketing strategy. For example, if you sell products online, use your social media channels to promote sales during the holidays by sharing discounts and offers. If you have a blog or newsletter, publish content around important dates like Thanksgiving and Christmas that lets readers know when they can expect new content from you.

It’s important for businesses to stay connected with their clients during this time of year.

2.) Holiday Social Media Posts that are Shareable can Increase Engagement and Brand Awareness

When it comes to marketing on social media, people love sharing and connecting with others. Social media posts are easy to share and like, which means that they can be shared by people who don’t follow your business page. This is a great way to increase exposure and reach new people who may not know about you yet. You’re not only letting them know about your brand and what you do, but you’re also creating content that will stick with them long after the holiday season has passed.

Businesses can engage more with their users, grow their followers and likes and encourage online conversations about their products or services using social media. 

One way to engage and interact with your audience is by using Holiday-themed polls, questions, engaging stories, and pictures. For example, you may ask them which gift is better or ask about their holiday traditions or do holiday trivia. You can also post your question as an image and use the caption to ask your followers to comment below. 

While keeping it interesting and entertaining, this is a great opportunity to learn more about your target audience’s habits, needs, and pain points.

3.) Expressing Gratitude to your clients or viewers

mobile tech christmas tree background

The holidays are a time for friends and family, so express your gratitude with some holiday-themed posts. By creating posts around these holidays, you can show gratitude for their business or encourage them to use your products or services in some way.

It’s your opportunity to thank clients, partners, and others. For example: “We wanted to let everyone know how thankful we are for all the support throughout the year. Thank you for helping us grow our business”.

Most people post holiday greetings on social media in order to express their best wishes, gratitude, and love to their followers from all around the world. Regular posts will help you spread the voice of your company even wider. It’s not just about a good-looking text, it’s about the visual appearance of your posts as well – choose only images that inspire positive emotions in people!

Social Media is a powerful and effective marketing medium. When people see that their views matter to you, they’ll keep coming back for more.

So, don’t run out of time at the end of the year. Remember to post a Christmas greeting for your clients and viewers this holiday season. Not only can it be effective for your social media marketing, but it will also help you connect with your perfect client.