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Digital Marketing Marketing Strategy Uncategorized

Connect to Your Perfect Client

More than just a LinkedIn request or a potential client you met during a networking event, connecting to your perfect client is a nuanced process. This relationship is high-trust and one that takes time and effort.

The Perfect Client

When we say, “perfect client” we don’t mean a customer who is actually perfect. Perfect implies complete and whole. You don’t need a client whose problems have already been solved.  

Your perfect client is looking for a business, service, or product like yours to solve an existing problemThey may fall within your target audience (or maybe not), but you’ll know they’re a good fit when your solutions fit their problems.  

Discovering Connection

connect to your perfect client

The process for discovering this connection is two-fold. It requires understanding the needs of your client and then providing the right product for right scenario at the right time. 

So, this connection is first and foremost relational. A huge part of being relational is understanding the other party’s needs. When you understand the needs of your client and how you can meet them, that’s where the perfection starts to show up: when you find solutions by smoothly fitting your problems and solutions together.   

By understanding your client’s marketing needs, you show your ability to see the bigger picture. Demonstrate how your outsiders opinion  — while perhaps distant from the dynamics of their daily operations — is no stranger to their objectives. In fact, that distance may even provide the insight or perspective they’ve been missing 

When you demonstrate the ability to meet a need, provide a service, or fix a problem with your client, your interaction with them becomes something more than just supply and demand. It becomes a connection. 

Our Approach

When it comes to marketing, not every possible service will be required or will work at the same time. There are different needs at different times. Some areas might already be working well—some less so. The more clearly you understand your client and your relationship with them, the better attuned you become to their immediate needs in certain areas.  

connect to your perfect client

At Stone City Digital, we perform a marketing audit to understand these areas of need in order to apply the right service at the right time to create the right solution. We strive to understand our clients in a way that serves them best.  

By connecting to and with your perfect client, you can achieve a relationship that goes beyond pressing need to brand loyalty. And this connection ranges outside the world of marketing to apply in any market. 

Comment below about a time you connected with your perfect client! We’d love to hear your story. 

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Digital Marketing Marketing Strategy SEO

What Is SEO and Why Is It So Important?

Search Engine Optimization—or SEO—refers to maximizing the traffic to your website from search engines like Google or Bing. It is a multi-faceted digital marketing tool that can boost your website’s overall visibility. SEO strategies are important for leveraging your website’s online presence effectively in today’s digital world.

That’s why we’re sharing how SEO works and why it’s important. Firstly though, there are some key elements that help us understand where and how we can utilize SEO effectively.

Keywords 

Simply put, keywords are the phrases people type into search engines. The keywords you choose for the backend of your website, your content, or any other written material must be picked with care and thoroughly researched.  

Unlike the past, keyword optimization is not the only SEO factor prioritized these days. That’s not to say that it’s not still important! Your keywords still need to have contextual significance and relevance to be effective. This is critical as they are instrumental in bringing the right visitors to your website. 

Content 

Content is one of the most significant resources for optimizing your SEO. Its the primary way to inform your target audience and draw them to your website. Content includea anything from images to videos to blogs to the very copy on your webpages.  

Your content should be meaningful, relevant, and informativeAll of your content has the same goal: to give your target audience a clear picture of why your brand, products, or services will meet their needs or solve their problemThat’s why the visitor is there in the first place! 

There are many other important areas where you can leverage SEO but keywords and content are a great starting point.

Reasons You Want Good SEO 

Now, you might be wondering why SEO is crucial for your brand. In today’s digital age, brands and companies need to take their businesses online. With that shift in service and product delivery, brands and companies need to be found. Good SEO is one of the main ways businesses can achieve that necessary traffic. Here are some of the primary reasons why SEO is important for your business today. 

1. Authority

Authority refers to the credibility and reputation of your brand and business. The higher your website is ranked in the search results, the more authority your website will have and the more credible and trustworthy your business will be considered by your target audience.  

2. Rankings and Visibility

The primary goal of SEO is to boost and improve your brand’s visibility to potential customers. SEO makes your brand more accessible to the broader audienceswhich increases website traffic and the possibility of sales. 

3. Relevance

Using the correct SEO increases the relevance of your website for your users. Relevance is an important ingredient for user experience. By using the right keyphrases and tactics, SEO can boost the relevance of your website and get the right info to the right people—namely your target audience!  

A userfriendly website makes the consumer experience much more smooth and enjoyable when they can find relevant information at the right time. This establishes your brand’s credibility in the minds of your target audience. 

4. Web Traffic

Another important purpose of SEO is to, of course, increase your website traffic. This can only happen when your brand’s search rankings (and consequently its visibility) improveDrawing in more potential customers provides the opportunity to increasbrand awareness, sales, and good connections with prospective customers.  

5. Growth

Last but not least, the simple fact of the matter is that good SEO can help you achieve your business goals and your vision for your brand’s success. Yes, SEO can help boost traffic to your website and improve your brand’s visibility. But it can also help establish your brand’s credibility and build trustThat’s the type of growth that is beyond value!  

At the end of the day, it is this trust and faith that people have in your brand that will ensure the success of your business and take it to greater heights! 

 What now?

After understanding the elements and importance of SEO, we’re sure you’re excited to get started on improving your website’s SEO. We can help! 

At Stone City Digital, we work with our clients to help them improve their SEO and digital marketing strategies and then help them execute them in an achievable way. Reach out to us and let us help your business grow! 

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Digital Marketing Marketing Strategy

Marketing Your Business in the Days of Remote Work

It’s been a wild ride for the entire world these days. While it remains to be proven, I believe that humanity has never before experienced such major global shifts so quickly. It’s 2021 and it seems like EVERYTHING has changed. The way our economy works, the way we do business, the way we work, the way we see our families, the way we entertain ourselves, and the way we live our lives day to day. That means the way we do marketing in these days of remote work has shifted too.

If you’re like most business owners, you’ve been doing your best to pivot your business as gracefully as possible while juggling your usual priorities like maintaining a high level of customer service, keeping and acquiring new clients, and delivering what your business promises every day. And I’m certain that it hasn’t all been pretty or perfect for you. We know because we’re living it too.

That’s why the best gift we have to offer you is a little advice on small changes you can make to your marketing for 2021 without adding too many extra tasks to your plate.

1. Make your presence known on the internet with regular blogging.

If you haven’t started blogging, either for yourself or your business, now is the time! Your customers and potential customers are spending a lot of their time online. Your virtual presence and activity have never mattered, and probably never will matter, as much as they do now.

Overwhelming? It doesn’t have to be. Simply start by answering the most common questions you and your team encounter from your customers every day. Then get it out there using your website, social media, and emails. This will give you the opportunity to put your business, services, and products in front of people in new ways.

2. Ensure that your brand’s messaging is accessible, clear, and positive.

Brand image, reputation, and perception are extremely important to any business. That’s why you must clearly communicate what you do, what problems you solve, how you do it, and why you do it to your customers online. You should be sincere and positive. Nothing will turn away customers faster than an obvious attempt to take advantage of their negative circumstances. They’ve got problems and you have solutions; it’s a win-win for everyone!

3. Your everyday content doesn’t have to ask for the sale.

No one likes to be “sold” something, but we all need to buy products and services every day. So, how do we balance that? Your social media platforms and blogs can communicate a whole lot about you and your product or service. Your content can demonstrate to customers how they can use your products or services to solve a problem they might be encountering or to address a need they might have. Get creative. Your prospective clients will connect with your personality and attitude just as much as with the solutions you offer.

4. Invest in the best digital tools.

Part of marketing your business effectively is making sure your team has exactly what they need to do their jobs well. Online collaboration and workflows can become overwhelming without the proper planning and resources in place. Make sure you have the right project management and communication tools to manage your remote work. This way, everyone on your team will have access to the data and resources they need to market your business online.

Part of equipping your team is also ensuring they have the proper tools for communication. Good communication with your customers is key to your marketing efforts. It’s best to invest in online communication tools that make your marketing clear and your customer service easier to manage. Clients expect fast responses even when you’re remote, so this is certainly something you need to take seriously.

5. Consider working with a professional marketing team to pull your brand and your marketing together.

Of course, there is no need to struggle with your marketing on your own.

Stone City Digital works with businesses to help them make the best use of digital media. We can help you market your business online and increase your digital visibility using the latest tools and strategies.

Get in touch with us today to get started!